Cases
I’ve had the privilege of collaborating with talented individuals in cross-functional product teams, contributing to a wide range of projects for diverse brands such as Schibsted Media Group, Liberty Global, Adevinta, Ziggo, Virgin Media, Kleinanzeigen, and Leboncoin. You’ll find some examples of how I put my thinking in action below.
Case studies
Building a User-Centred Operating Model at Scale
In 2024, Adevinta transitioned to a global organisation, uniting 120 UX specialists while converging five marketplaces into a single platform. UX leadership built a user-centred operating model to scale effectively across teams and tribes. By introducing standardised, domain-driven ways of working aligned to the designer-to-team ratio, we increased UX coverage, reduced delivery risk, improved prioritisation, and ensured consistent user value at both team and strategic levels.
Establishing a data driven people management mindset
Data driven people management accelerates collecting 360 feedback, identify common opportunities and challenges and to track progress on a variety of engagement metrics across larger teams. I created a framework in which pulse survey tooling is combined with recurring team & people managers sessions, enabling proactive learning and prevention on product team, crew and tribe level.
How we created a next gen Fraud Prevention platform
Schibsted centralised its Fraud prevention and Content Quality tooling in 2016. This marked the start of Serenity, a global fraud prevention and content moderation platform with a strong focus on Machine Learning. In this case I will cover how the team and I effectively built, shipped and scaled the platform to 20 marketplaces, moderating over 500 million messages and ads per month.
From content provider to content creator: Ziggo Entertainment
Quadruple play intensified competition in the telecom industry. In response, Ziggo, the leading Dutch cable operator, adapted a content mix of live music, sports, series & movies and gaming to differentiate itself from competitors. In this case I will cover how my team and I shipped an platform aligned with the content strategy and how we reached 2.5 million unique visits in the first month after launch.
Shaping the TV Ecosystem of the 21st century
As Design Lead at Ziggo, I contributed to and guided my team through multiple projects to ensure a consistent and exceptional user experience across all digital touchpoints, successfully creating a seamless TV ecosystem. We transformed how millions of users consume linear and non-linear television and explored opportunities to deliver Over-the-Top (OTT) content using IP-TV technology.
